The Allegedly False & Misleading Statements

A class action lawsuit has been filed in California, alleging that during the past four years, the Natura Pet Foods corporations sold their cat and dog food by using false and misleading advertisements.  The lawsuit alleges that Natura's false and misleading advertisements included such claims as:

    "We only use ingredients you'd eat yourself..."

    "All of our human grade dog and coat foods are carefully coked and tested..."

    "Natura's products use only human grade ingredients."



The Alleged Failure To Disclose Use Of "Rendered" Products

The lawsuit alleges Natura failed to disclose on its package and labeling that its dog and cat foods contain ingredients from "rendered" products, e.g. chicken meal.  Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone derived from parts of whole carcasses of chicken - exclusive of feathers, heads, fee, or entrails. 

For more information on this case, please contact the attorneys listed on this page, or fill out this form and we will  contact you.


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